GenMedia outdoor
FN Product showcase 2026
GenMedia outdoor FN Product showcase 2026
At our core,
we believe that exceptional advertising
is built on authenticity, shared vision, and precise execution.
We produced a collaborative photoshoot designed
to capture gear from
SKB, Outdoor Research, FLIR,
and weapon systems from
FN and Trijicon
to support key FNA military programs.
To bring this vision to life,
we partnered with TacGas,
leveraging their industry leading military expertise, alongside
lead photographer Kaleb White.
Realism cannot be faked in the tactical space;
it requires the right environment, the right expertise,
and the right gear. To create a truly authentic
ecosystem for the production, we collaborated
with the industry leading brand
who provided elite, field-prove equipment.
Outfitting personnel in rugged, high-performance apparel
from the acclaimed Outdoor Research,
securing mission-critical hardware
in the ultra-durable protective cases from SKB,
and mounting world-class optics from Trijicon,
every single element on set
reflected the actual tools used
by the modern warfighter operating today.
At the center
of this powerhouse collaboration
was an extensive lineup of world-class small arms
and service weapon systems
provided by FN.
Capturing the raw impact
of heavy firepower, the production showcased
classic belt-fed workhorses, including the
M240L, M240B, and the modernized
M240 chambered in 6.8mm.
We also highlight
the lightweight and overwhelming suppressive
fire capability with the MK48 Mod2
and the versatile M249 SAW MK3 kit,
ensuring each system was represented in
true operational contexts.
Beyond legacy platforms,
the shoot served as a visual stage for
next-generation weapons technology
and modular versatility.
FN's flagship
Individual Weapon System platform
took center stage across
multiple barrel configurations,
including LICC IWS 12.5, LICC IWS 14.5,
and the precision-oriented LICC IWS 18.1.
Along with the ground-breaking
US Army Precision Grenadier System
giving each fireteam the capability of
absolute zone control.
Showing the overwhelming fire capability
that FN can provide to any theater.
