GenMedia outdoor
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FN - America
Military program 2026
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GenMedia outdoor | FN - America Military program 2026 |
When the Audience Knows the Difference,
Every Detail Matters.
Defense content can't just look the part.
It has to earn credibility with people who have carried the real thing.
GenMedia Outdoor produced a multi-day production
for FN America in support of its U.S. military programs.
Working with TacGas for best-in-class military production advisors and talent, and Kaleb White as lead photographer, we built each environment around one standard:
credibility with the people who evaluate, buy and carry these platforms. Outdoor Research, SKB, Teledyne FLIR and Trijicon completed the ecosystem with technical apparel, protective cases, imaging technology and optics.
Proven Platforms.
Emerging Capability.
The shoot also featured the FN LICC-Individual weapon system (IWS) and the FN LICC-ASSaULT MACHINE GUN (AMG) in its 12.5-inch, 14.5-inch and 18-inch configurations, and the FN MTL-30, the 30mm launcher FN America is developing for the U.S. Army's Precision Grenadier System program.
Built to Do More Than Look Good.
The objective wasn't simply to create striking imagery.
It was to build a visual library FN America can put to work across business development, trade events, product communications and program support, giving decision-makers a clear picture of what these platforms deliver.
Every image was produced in alignment with FN brand standards, so the library integrates cleanly across FN's marketing channels worldwide.
Content built to strengthen the story and support what comes next.
GenMedia Outdoor's Role
Creative Direction · Pre-Production · Production Management · Brand Coordination · Talent & Logistics · Photography & Video Production · Post-Production
Production Credits
Client: FN America
Production Partner: TacGas
Lead Photographer: Kaleb White
Equipment Partners: Outdoor Research · SKB · Teledyne FLIR · Trijicon